Jim Roth has solid background in engineering, business development, sales and marketing, with strong emphasis in developing new products into a profitable product-line. He’s experienced with growing small, innovative companies to gain major market share and also has hands-on engineering knowledge in the areas of aerospace, industrial machinery, and firefighting equipment. Jim is interested in long term growth, developing strategic business plans, formulating sales teams and cost controls. Jim reports directly to Petronel, and is a volunteer who provides the leadership for Care for Wild activities in North America. This includes the oversight of grant funding, donor relations, security, and operations to support Care for Wild Rhino Sanctuary NPC needs in South Africa.